Alejandra Pombo

I believe that the ‘soul’ of a project lies in the ability to capture the essence of the client and that of the space itself. My approach is based on creating an emotional connection with the environment, using design elements that evoke positive feelings and memories. It has to reflect the personality, values or dreams of those who inhabit it. It's not just about creating an aesthetically pleasing space, but creating an environment that resonates emotionally and tells a story for the client, THEIR story.

Each project in terms of the space itself and the type of client, is a world unto itself. Challenges of "making magic" with layouts happen to us on a daily basis. Unexpected structural conditions, respecting the client's expectations. Creating new spaces and managing deadlines are daily challenges; integrating technology ... it is important to be very well planned and know how to adapt to the twists and turns in the project. We must always be open to creative and strategic solutions.

Inspiration is super important, travel, for example, photos you take of a special door 5 years ago and I use it for a project that you clearly visualise that it is the style that has to breathe... I read a lot about the sector, social networks, trend reports, never forgetting the classic or what has been developed to date... I try to keep up to date with the things that are moving at the moment.

What I was saying earlier about it being so important to know your client, it applies the same with yourself. Be very clear about what you want, look for inspiration, look for a colour palette that you feel comfortable with, as well as textures and materials and above all personalise it with things that make sense to you, make your space special. Prioritise functionality, invest in key pieces and always bear in mind the importance of lighting.

Making a buttercream... from breaking the shells and separating the egg whites to watching it whip for 15 minutes to reach the perfect silk point. It's something so simple, so elementary... it brings me back to basics, reminds me to be patient and reaffirms that I have to trust the process... If you have the time it becomes a very relaxing process.

It is a brand that takes care of the design, quality-price is very accurate and that is why it is a perfect complement for many of our projects. It has a wide range for sober pieces and other more surprising ones. It is very versatile.